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The Launch North article library, covering websites, SEO, content, social media and digital growth. Every article is published here in full.
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Read the latest practical guides from Launch North, with the full archive below.
Which Launch North Service Should You Start With?
Websites, SEO, Google Ads, social media, content marketing and AI search all help in different ways. Here is how to choose the right first move.
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How We Build Fully Custom Websites for Less Without Cutting Corners
Professional custom websites do not need agency bloat. Here is how Launch North keeps pricing sharper while still designing around each client.
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GEO and AI Search Visibility: What Australian Businesses Need to Know
AI search is changing how people find answers. GEO helps your business become easier for search assistants to understand, trust and recommend.
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SEO or Google Ads: Which Should Your Business Choose First?
SEO builds long-term visibility. Google Ads can create faster enquiries. The right answer depends on your website, market, margins and timing.
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Social Media and Content Marketing: A Monthly Rhythm That Actually Helps
Social media and content marketing work best when they are planned together: useful answers, proof, offers and regular visibility across the month.
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How to Audit Your Website Like a Professional SEO Agency (Free Checklist)
Your website could be haemorrhaging traffic right now, and you wouldn’t even know it. Broken pages. Slow load times. Indexation issues. Toxic backlinks. These problems don’t announce themselves with...
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AI in Digital Marketing: 2026 Trends & Statistics
Artificial intelligence has fundamentally transformed digital marketing, evolving from experimental tools to essential business infrastructure in just a few short years. In 2026, AI is no longer about...
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eCommerce statistics 2023
eCommerce is all about buying and selling goods online and has been growing like crazy in recent years with more businesses making most of their sales online. Online shopping has made it more convenient for...
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7 SEO Tips for eCommerce Stores
The product page is arguably the most popular and important page on your website as an eCommerce store. This is where potential customers go to research the products you offer, view images, look at reviews...
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Schedule Posts Straight Through the Instagram App - Newest feature
The days of trying to find the perfect Instagram post schedulers are over. On the 8th of November 2022, Instagram revealed that they will be rolling out free content scheduling tools in the Instagram app....
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67 Social Media Holiday Content Ideas for 2023
Posting on social media during trending holidays is a fantastic way to build a connection with your followers and allows you to break out of the common struggle of thinking about what to post, providing...
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Top 3 SEO Tips to Increase Backlinks and Rankings
SEO is one of the strongest investments your business can make. 61% of B2B business owners report SEO and organic traffic yield higher-quality leads than any other form of digital marketing. It’s one of the...
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4 Content Marketing Trends to Embrace in 2022
Content marketing has become a critical part of competing in the digital world. Over the years Google has put an increasing amount of weight on content marketing as a ranking factor, and because of this, we...
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Ultimate WordPress SEO Guide: Optimise Your Site in 2022
Did you know that there are more than 1.1 billion websites currently active on the internet? When it comes to creating a WordPress website for yourself, you’ll have to find a way to compete with all of...
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Johnny Depp vs Amber Heard: What Google Trends are Telling Us
If you’ve been on social media at all over the past few weeks, you have no doubt seen the memes and news articles about Johnny Depp and Amber Heard battling it out in court. Reading comments on who’s...
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20 Mobile Web Design Statistics & Facts 2022
It’s no secret that most people are using mobile devices to browse the web, do their shopping and stay in touch with one another. It has never been more critical to ensure your website is mobile first and...
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How to Grow Your Instagram Followers
How much would a million Instagram followers mean for your business? Instagram has over 1 billion users and is continually expanding. This makes it an excellent marketing tool for businesses trying to...
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The 4 Deadly Sins of SEO
Search Engine Optimisation (SEO) can be a tough nut to crack, it takes time, patience and the desire to continuously learn and stay up-to-date with the latest SEO changes. There are a few common mistakes...
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11 Fast & Effective Ways to Boost Your Online Conversions
Are you driving traffic to your website but you’re not converting leads? It’s an issue that a lot of business owners suffer but can be easily improved. Whether you’re driving paid ads, improving your...
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5 Tips on Using SEO for eCommerce Websites
Did you know that Google holds over 86.6% of the search engine market today? That’s nearly nine out of every ten searches. And if you want your eCommerce website to be found online, you need to make sure...
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The Ultimate SEO Trends for 2022
Read the latest stats and trends for everything SEO in 2022. We have summarised 65 of the hottest SEO and digital marketing trends that we’re seeing in 2022. Facebook Twitter LinkedIn Search Engine Stats...
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Online Shopping and Digital Marketing
The eCommerce takeover is well and truly here. Now more than ever, consumers are making purchases online. eCommerce is essentially the buying and selling of goods and services through the internet - which...
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How to Write Blogs that Hit the Mark
Blogs are an effective asset to many content marketing strategies in 2021. If you aren’t blogging in 2021, you aren’t really doing content marketing… Many people are unaware of when and why blogs came to...
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SEO in 2021: How to Succeed with SEO in a Changing World
SEO is a major driving force in the digital marketing space. For businesses, creatives and digital market agencies hoping to win in the search results, they need to constantly be refining their strategy and...
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How to Optimise and Increase Page Speed on WordPress
Google’s Core Web Vitals The Core Web Vitals is a relatively new update that was released in May 2020 by Google. This is a function used to measure the performance of your website by reviewing user-focused...
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Every guide on this page is a slice of the work we do for clients. If it was useful, the real thing will be more so.