Terms & Conditions

These terms apply when Launch North (ABN 82 980 189 849) provides services to you, including:

• website design, development and hosting
• search engine optimisation (SEO) and AI search (GEO) services
• Google Ads and other paid advertising management
• social media marketing and management
• content marketing and copywriting
• Hosting and Care and related support services

Your accepted package, proposal or other written scope forms part of the agreement and sets the specific services and fees for your engagement.

You may accept the agreement by approving a proposal, making a payment, expressly agreeing online or instructing us to start work. Acceptance and these terms remain subject to applicable law, including the Australian Consumer Law.

The exact website inclusions are those stated in the package or proposal in force when you purchase. The Launch package includes up to 20 standard pages. Standard pages can include home, about, contact, service pages, ordinary service-area pages, FAQs, gallery or testimonials, and ordinary business information pages.

The 20-page allowance does not automatically include large-scale or complex content such as:

• bulk suburb or location landing pages
• hundreds of products or services
• large eCommerce catalogues
• directories or databases
• extensive article or blog migration or creation
• memberships, portals or complex booking systems
• custom applications, bulk data entry or large-scale content migration
• large programmatic SEO builds

Growth, Business Pro and Custom inclusions are set by the package or proposal you accept. Descriptions such as tailored or custom mean the included work is shaped around the agreed business requirement. They do not mean unlimited development, content, revisions or functionality. We can scope and quote additional requirements separately, and we will advise you before starting chargeable work outside the agreed scope.

Digital marketing services such as SEO, AI search (GEO), Google Ads management, social media marketing and content marketing are provided under the scope, strategy and fee agreed with you in writing before work starts. Because every business and market is different, the deliverables, channels and publishing rhythm for these services are set by your individual proposal rather than a fixed public price list.

Advertising spend on platforms such as Google, Meta, LinkedIn or TikTok is paid by you, either directly to the platform or as agreed in your proposal. Our management fee is separate from and does not include advertising spend unless expressly stated.

Unless expressly included in your agreed scope, our services do not include photography, video production or the creation of original imagery beyond ordinary design work.

Search engines, AI assistants and advertising platforms independently control crawling, ranking, ad placement, display frequency and audience delivery. We apply recognised best practice, but we do not warrant or guarantee any ranking, ad position, impression volume, traffic, lead, enquiry, sale or revenue result, and we make no representation as to the position or frequency with which any advertisement is displayed.

You are responsible for the accuracy of factual and business information you provide and for having permission to use supplied names, logos, photographs, copy, data and other materials. You indemnify us against liabilities arising from our use of, or reliance on, materials or instructions you supply.

We may assist with copy, imagery and production tools. You should review all factual, pricing, professional and regulated-industry claims before approval. Where we make changes to your website, advertising accounts or published content, we will notify you before acting where reasonably practicable, and you remain responsible for checking that content and asking us to correct it where needed.

Reasonable revisions during the initial build refine the agreed brief and design direction. They do not include unlimited redesigns, repeated changes to an approved direction or work that changes the fundamental project scope. Major changes in direction, scope or functionality may be separately scoped and quoted before work starts.

We give you an opportunity to review the website before launch. You should check contact details, services, prices, factual information, regulated claims, links and supplied assets. Your approval indicates acceptance of the presented website, but does not limit any statutory rights that apply to you.

Hosting and Care is required while your website is operated through the Launch North service. It covers secure managed hosting, SSL, security monitoring, backups and recovery, technical and platform maintenance, and ordinary operational support required to keep the website operating.

Hosting and Care is not an unlimited website-development, design or change service. You can use your website admin to make supported routine content updates yourself. We may assist with small changes as reasonable support.

New pages, substantial content entry, redesigns, new functionality, bulk location pages, integrations, SEO campaigns, copywriting programmes and other development work are outside Hosting and Care unless expressly included in a written package or proposal. We may quote these separately. Unused support does not accrue or convert to a credit.

We handle ordinary requests within a reasonable timeframe, taking account of their complexity, our workload and any information or access we need from you. Any stated timing is an estimate unless we expressly guarantee it in writing.

Websites and marketing campaigns may depend on third-party cloud hosting, databases, domains, analytics, email, payment processors, advertising platforms, social networks, maps, APIs and integrations. We are not responsible for outages, policy changes, account decisions or failures outside our reasonable control, but we will take reasonable steps when managing dependencies included in the agreed service.

A third-party supplier may be used to provide part of the service, and that supplier may change. Where a supplier change occurs, you authorise us to move, alter or delete your data from systems accessed by the supplier as reasonably necessary for the continued provision of the services. If a third-party service introduces a necessary paid cost, we will communicate it before passing it on where reasonably practicable.

You own and maintain your domain unless we expressly agree otherwise. We may help configure it. If the domain remains registered in your name, you are responsible for keeping registrar contact details current and paying renewal fees on time.

You are responsible for:

• providing accurate information and timely decisions, approvals and access
• responding promptly to our reasonable requests for information or documentation needed to perform the services
• having permission to use all intellectual property, data and assets you supply
• the legal and regulatory compliance of your business, offers and published claims
• maintaining relevant third-party accounts, subscriptions and licences, including any advertising platform and merchant services agreements
• using the service and website admin lawfully and protecting account credentials

If these obligations are not met, we may be unable to perform the services as agreed, and the agreed fees remain payable while we are prevented from performing.

You must keep login details we issue secure and confidential, and you are responsible for the actions of anyone who accesses our systems using your credentials. Notify us immediately of any suspected breach or unauthorised use. You consent to our use of access you provide in provisioning the services, including any migration or transition of your account, content or data to or from suppliers we use, as reasonably necessary.

You retain ownership of intellectual property and content you supply. Once all applicable build fees are paid, you have rights to the website-specific content and custom materials created for your project, subject to third-party licences and platform or runtime dependencies. Your domain and customer-owned content remain yours.

Launch North retains its pre-existing intellectual property, reusable systems, components, processes, internal tools, know-how and non-customer-specific code and frameworks. You do not acquire ownership of third-party platform software. Because websites can rely on technical platform dependencies, they may not run unchanged with another hosting provider or platform.

Unless you request otherwise in writing, we may show your public completed website, campaign work, business name and branding in our portfolio and promotional material. We will not disclose confidential information for this purpose.

Fees are in Australian dollars unless stated otherwise. Build fees and recurring fees follow the package or proposal you accept. Website build fees are generally payable 50% upfront and 50% on completion, and recurring services are billed on the agreed cycle, unless your accepted proposal states otherwise.

Payment may be made by credit card, direct debit or bank transfer. Work outside the agreed scope, such as additional consulting, copywriting or one-off campaigns, may be quoted at an agreed hourly or fixed rate before it begins.

We will agree or communicate additional chargeable work before it begins.

Recurring services roll on each billing cycle unless either party gives written notice. Unless your accepted package or proposal states otherwise, at least 30 days written notice before the renewal date is required to end a recurring service.

Hosting and Care is billed on the agreed cycle. If you cancel Hosting and Care, the Launch North hosted and managed website service can cease because Hosting and Care is required to operate the website through this service.

Your domain and customer-owned content remain yours. Moving to another platform or provider may require migration or redevelopment because of technical dependencies. Migration is a separate service and can be quoted.

A fixed build price already accepted will not change retrospectively. We may change recurring service pricing by giving reasonable advance notice. If you do not accept a new recurring price, you may cancel the affected recurring service before the change takes effect, subject to your applicable rights and any agreed notice requirements.

If a payment fails or becomes overdue, we will make reasonable attempts to contact you first. Where permitted, we may suspend recurring services, campaigns or hosting after reasonable notice until the account is brought up to date. Reasonable costs we incur recovering overdue amounts, including collection and legal costs, may be recoverable from you where permitted by law.

If you cancel a project before it is complete, we may charge or retain a reasonable amount that reflects work already performed and non-recoverable costs. This is subject to Australian Consumer Law and any other rights that cannot lawfully be excluded.

Either party may terminate the agreement immediately by written notice if the other party commits a material breach that cannot be remedied, fails to remedy a remediable material breach within 14 days of written notice requiring it, or enters into administration or liquidation. Termination must be given in writing.

We use reasonable security practices and reputable infrastructure, but no online system can be guaranteed immune from attack or disruption, and we do not warrant that the services will be uninterrupted, timely, secure or error free. You must protect your credentials, use access only as intended and promptly report suspected unauthorised access.

We may need to perform maintenance on our systems to keep them operating satisfactorily, which can affect the availability or functioning of the services. We will use reasonable endeavours to give you advance notice of maintenance downtime, except where circumstances beyond our reasonable control prevent this.

Backups and recovery protection may use automated and third-party systems. They form part of our reasonable recovery measures, but no single backup mechanism is an absolute guarantee against every form of data loss or corruption. Except where we expressly agree to do so as part of a service, you should keep your own backups of important data at intervals reasonable for its nature.

Launch North is not a law firm and does not provide legal, accounting or regulated-industry advice. You are responsible for legal requirements specific to your business and should obtain professional advice where needed. This does not limit Launch North's own legal obligations.

Nothing in these terms excludes, restricts or modifies consumer guarantees or any other rights or remedies that cannot lawfully be excluded, including under the Australian Consumer Law.

To the extent permitted by law, Launch North excludes liability for indirect or consequential loss, including loss of profit, revenue, business opportunities, data or goodwill. Where goods or services are not ordinarily acquired for personal, domestic or household use, our liability may be limited, at our election, to resupplying the services or paying the cost of resupply, to the extent permitted by law. Where aggregate liability can lawfully be limited, it is limited to the charges you paid for the affected services in the 12 months before the claim.

Nothing in this section limits liability for fraud, criminal acts, or death or personal injury caused by negligence, or any other liability that cannot be excluded by law.

You must not use the service for unlawful or infringing activity, serious abuse, malicious conduct or conduct that creates a security threat. We may suspend access where reasonably necessary to meet legal, security or platform obligations, and will act proportionately where circumstances allow.

During the agreement and for 12 months after it ends, you agree not to engage any Launch North staff member as an employee or contractor without our written consent.

Notices under these terms may be sent by email or post. Neither party may assign its rights or obligations without the other's written consent, which will not be unreasonably withheld, except that we may novate or assign the agreement to a related body corporate or a successor in connection with a reorganisation, merger, acquisition or sale of the business or assets to which the agreement relates. We may subcontract our obligations, which does not release us from our liabilities under the agreement.

We may update these terms for future services and to reflect legal or business changes. We will not materially rewrite an existing fixed agreement without notice. For material changes affecting recurring customers, we will provide reasonable notice and preserve applicable rights, including any right to cancel the affected recurring service.

These terms are governed by the laws of Queensland, Australia.

Questions about these terms can be sent through our contact page. Please include enough information for us to understand your enquiry and respond.