Website examples

Different business, different website

Every concept below is designed from scratch for a different kind of business, with its own palette, typography, navigation and photography. These are our own fictional concepts, not client work and not performance claims.

01 · Rugged and conversion led

Ironbark Electrical

Electrical contracting and trades

High contrast, phone number front and centre, and a quote button wherever a customer decides to act.

See this concept in detail

1300 000 000Same day call outs

Ironbark Electrical

Licensed sparkies who turn up on time.

Switchboards, safety switches, fans, lighting and full rewires across the northside.

Get a fixed price quoteEmergency work

Fully licensed

On time, every time

Local reviews

What we do

Switchboard upgrades

Safety inspections

Lighting and fans

Full rewires

Turned up when they said they would and left the place spotless.

Kelly, Aspley

Fixed our board the same afternoon we called.

Dan, Chermside

Straight answer and a fixed price up front.

Marika, Nundah

Need a sparky today?

Call 1300 000 000

Shown in a dark, square edged browser. Navy interface with a safety yellow utility bar, heavy italic uppercase headline over darkened work photography, a licence and reviews strip at the fold, numbered service blocks, real sounding review quotes and a closing call band.

Palette: Navy with safety yellow
Type: Heavy italic uppercase, tight tracking
Buttons: Square blocks and thick outlines
Imagery: Working photography behind a hard scrim

Fictional demonstration concept designed by Launch North. Not client work.

02 · Warm, curved and reassuring

Kettleworth Plumbing

Plumbing and home services

Nothing like the electrician beside it: soft blues, curved section edges and large editorial photography carrying the trust.

See this concept in detail

Kettleworth. Call now

Moreton Bay and northside

Plumbing sorted properly, the first time.

Family run, upfront pricing, and a text message when we are on the way.

Book a plumberSee our pricing

What we get called for most

All work guaranteed

Blocked drains

Camera located, cleared same day

Hot water

Repairs and replacements

Leak detection

No guessing, no mess

Bathroom fit outs

Start to finish

Rated by neighbours across the bay

Sample review content, shown to demonstrate the layout.

Turned up early, explained everything, no surprises on the invoice.

Sam, Redcliffe

Our hot water died on a Sunday and they still came out.

Nadia, Scarborough

Blocked drain right now?

Call 07 0000 0000

Frameless rounded panel. Split hero with photography on the right rather than behind the type, a deep blue curved band for service tiles, pill buttons, a review row with real sounding quotes and a rounded emergency call strip at the base.

Palette: Off white with deep and mid blues
Type: Semibold display, generous body sizing
Buttons: Fully rounded pills
Imagery: Bright, clean on site photography

Fictional demonstration concept designed by Launch North. Not client work.

03 · Elegant and listing led

Harbour and Vine

Real estate and property

Property first, with a search bar over the hero and listing cards that carry price, beds and baths the way buyers expect.

See this concept in detail

Harbour & Vine

Northern suburbs specialists

Homes handled with a steady hand.

Appraisals, campaign advice and property management across the northern bayside.

Suburb or postcode

Any price3+ bedroomsSearch

Currently for sale

12 listings

New

37 Ashgrove Terrace

$1.85m guide

4 3 2

Auction

9 Wattle Lane

Auction Saturday

3 2 1

Just listed

12A Marine Parade

Expressions of interest

5 3 2

Thinking of selling

An honest appraisal, not an inflated one.

We will walk the property, show you comparable sales in the street and give you a range we can stand behind.

Request an appraisal

Light browser with a hairline navigation, a full bleed dusk property hero under a strong gradient scrim, a dark search band, a three up listing grid with new badges and property details, then an editorial appraisal section with a text link rather than a button.

Palette: Warm bone, deep green and ink
Type: Wide letterspaced display, quiet body
Buttons: Square outlines and underlined links
Imagery: Premium listing photography

Fictional demonstration concept designed by Launch North. Not client work.

04 · Precise and credible

Halloran Advisory

Professional and financial services

Structured and easy to scan for buyers who are working out whether you are the safe choice.

See this concept in detail

Halloran Advisory

Business advisory and tax

Advice that helps Queensland businesses plan further ahead.

Owner led firms come to us for structure, tax planning and a clearer view of the next three years.

Book a consultationOur services

Illustrative case study

Three companies, one clear structure and a plan for succession.

Tax and compliance

Returns, BAS and year end handled without chasing

Business structuring

Trusts, companies and asset protection

Cash flow forecasting

Rolling twelve month view, updated monthly

Succession planning

Exit and handover, planned years ahead

Insights

Plain English notes for business owners

Division 7A, explained simply

4 min read

When a trust stops making sense

6 min read

Preparing a business for sale

8 min read

Est.

1998

Offices

Brisbane

Specialists

Six

Focus

Owner led

Light browser with a deep blue navigation band and client login. An asymmetric hero with a layered client card lifted over the photograph, a two column service index instead of cards, an insights list with read times and a factual detail row with no invented statistics.

Palette: Cool white with deep corporate blue
Type: Semibold display, neutral body, no italics
Buttons: Small radius, filled and outlined pair
Imagery: One considered photo, layered with depth

Fictional demonstration concept designed by Launch North. Not client work.

05 · Immersive and atmospheric

Solera

Hospitality, venues and tourism

Photography first, with type set over the imagery the way an editorial spread would.

See this concept in detail

SoleraReserve

Sunshine Coast

A coastal table, a slower kind of evening.

Reserve a sitting

Dinner from 5pm

Sunset sittings

Private events

This week

Kingfish, green almond

Raw, dressed at the table

Charred leeks, brown butter

From the garden beds

Wood fired snapper

For the table, two to share

Wed to SunSittings 5pm and 7.30pmWalk ins at the bar

"The kind of dinner you talk about the next morning."

Fictional review, demonstration concept

Book a table

Frameless full bleed hero in forest green and brass, light italic headline over a double gradient scrim, a slim information strip, a menu column set beside a tall food photograph and a centred closing quote with a single brass button.

Palette: Forest green, cream and brass
Type: Light italic display over imagery
Buttons: Brass blocks and underlined links
Imagery: Full bleed atmospheric photography

Fictional demonstration concept designed by Launch North. Not client work.

06 · Calm and unhurried

Thornbury Osteopathy

Health, wellness and allied health

Soft, spacious and warm, with the phone view designed beside it because most patients book from one.

See this concept in detail

Thornbury OsteopathyBook online

Osteopathy and movement

Care that takes the time to listen.

Longer appointments, gentle hands on treatment and a plan you can actually keep up with between visits.

Book an appointmentNew patient information

Next available: Thursday 9am, Redcliffe rooms

Appointments Monday to Saturday

Initial consultation

60 minutes

A full history, assessment and first treatment

Follow up treatment

40 minutes

Hands on work with a short home programme

Movement programme

Ongoing

Progressive exercise you can keep up with

Your practitioner

Dr Elise Thornbury

Fifteen years treating necks, backs and stubborn shoulders across the bay, with a particular interest in returning to sport after injury.

"First time anyone explained what was actually going on with my back."

Patient, Kippa-Ring

Ready when you are, no referral needed.

Book online

Shown as a full desktop layout with the phone view beside it. Sage and oat palette, gentle light headings, deeply rounded imagery, a floating availability pill, soft rows for treatments, a practitioner panel, a patient quote and a booking band at the base.

Palette: Sage, oat and a calm teal
Type: Light display, roomy line height
Buttons: Fully rounded pills
Imagery: Soft rounded clinical crops

Fictional demonstration concept designed by Launch North. Not client work.

07 · Art directed editorial

Aurel Studio

Architecture, interiors and premium visual work

Quiet layouts, enormous negative space and restrained type for businesses whose work should speak first.

See this concept in detail

AurelEnquire

Interior architecture, Brisbane

Considered spaces, made to be lived in.

A small studio working on a handful of residential projects each year, from first sketch through to the final joinery detail.

Residence 04

New Farm

Coast House

Sunshine Beach

The Terrace

Teneriffe

"They drew what we could not describe, then built it properly."

Private client, New Farm

Start a project

A full page crop with no browser frame. Four item hairline navigation, a headline paired with a small standfirst column, a full width interiors photograph at panoramic crop, a three project index with hairline rules and a closing quote beside a hard edged black button.

Palette: Bone and ink with a deep olive detail
Type: Light display, very wide letterspacing
Buttons: Square, solid black, uppercase
Imagery: Large art directed interiors photography

Fictional demonstration concept designed by Launch North. Not client work.

08 · Architectural and staged

Kestrel Constructions

Builders and construction

Charcoal and amber, drawn like a build programme, with the stages of a project doing the explaining.

See this concept in detail

KestrelRequest a build quote

Registered builder, Moreton Bay

Fixed price homes, built to the drawings.

Site and feasibility

Fixed price tender

Construction stages

Handover and warranty

Every stage documented

Clients see the build schedule, the selections still to be made and photographs of the current stage, so nobody has to chase a phone call for an update.

See a recent build

Slab and frame Complete

Lock up Complete

Fit out In progress

Dark square browser. Charcoal interface with an amber accent, a side scrimmed site photograph, a four step programme strip across the fold, then a documented stage panel with live build status rows.

Palette: Charcoal with construction amber
Type: Semibold display, wide uppercase labels
Buttons: Square outlines, no radius
Imagery: Site photography behind a side gradient

Fictional demonstration concept designed by Launch North. Not client work.

09 · Organic and generous

Fernhill Landscapes

Landscaping and outdoor services

Soft cream and deep garden green, rounded panels and planting led photography.

See this concept in detail

Fernhill LandscapesBook a site visit

Native and low water gardens

A backyard you actually use.

Design, build and ongoing care from one team, with a planting plan suited to your soil, your aspect and how much time you want to spend on it.

See our gardensHow pricing works

What a project includes

Concept plan

Layout, levels, planting and materials drawn before anything is quoted.

Construction

Paving, decking, retaining, turf, irrigation and lighting by our own crew.

Care

Seasonal maintenance visits so the garden looks like the plan in three years.

"They planted for our soil, not for the photo. Third summer and it still looks right."

Fictional review, demonstration concept

A frameless panel with very large corner radius. Cream base, split hero with rounded photography, a deep green curved band explaining what a project includes, and a closing review line.

Palette: Cream, deep garden green and clay
Type: Semibold display, relaxed body
Buttons: Fully rounded pills
Imagery: Built garden photography at golden hour

Fictional demonstration concept designed by Launch North. Not client work.

10 · Quiet authority

Marrow and Kell

Legal services

Centred editorial composition, parchment and burgundy, and practice areas set as reading rather than cards.

See this concept in detail

Marrow & Kell07 0000 0000

Established practice, Brisbane north

Careful advice, in plain language, before you decide anything.

A first conversation costs nothing. We will tell you where you stand, what it is likely to cost and whether you need a lawyer at all.

Request a first conversation

Family law

Separation, parenting arrangements and property settlements.

Property and conveyancing

Contract reviews, settlements and off the plan purchases.

Wills and estates

Wills, powers of attorney, probate and estate disputes.

Small business

Structures, leases, contracts and buying or selling a business.

"Explained the whole process once, properly, and then handled it."

Fictional client, demonstration concept

Light browser with an almost square frame. Letterspaced wordmark, a centred narrow measure headline, a panoramic office photograph, a two by two practice area index with hairline dividers and a closing client line.

Palette: Parchment, ink and burgundy
Type: Regular weight display, wide tracking
Buttons: Underlined text links only
Imagery: One restrained office photograph

Fictional demonstration concept designed by Launch North. Not client work.

11 · Clinical and reassuring

Bayline Dental

Dental and medical practices

White and teal, rounded interface, with real appointment times and published fees on the page.

See this concept in detail

Bayline DentalBook online

Dentistry without the sales pitch.

Costs quoted before treatment, health fund claiming on the spot and appointments that start when they are booked.

No gap check up for members Emergency appointments daily Payment plans available Nervous patients welcome

Next available

Tomorrow9.20am

Tomorrow2.40pm

Friday8.00am

Choose a time

Published fees

Check up, clean and x-rays$0 gap for most funds

Single fillingFrom $180

Emergency appointmentFrom $95

Rounded browser. Pale clinical base, split hero with an inclusions list beside a floating next available appointment card, a wide practice photograph and a published fee list instead of vague pricing.

Palette: White, pale mint and clinical teal
Type: Semibold display, plain body
Buttons: Soft radius, filled teal
Imagery: Bright practice photography

Fictional demonstration concept designed by Launch North. Not client work.

12 · Soft editorial

Maren Skin Studio

Beauty and wellness

Blush and bronze with a full bleed hero and a service menu set like a printed card.

See this concept in detail

MarenBook

Skin studio, Redcliffe

Treatments that suit your skin, not a trend.

The menu

Signature facial$145

60 min

Skin needling$290

75 min

Brow shape and tint$65

30 min

Full body massage$120

60 min

Your first visit

A skin consultation, a plan you can afford and honest advice about what will and will not make a difference.

"The first place that talked me out of something I did not need."

Book a consultation

Frameless full bleed hero with the navigation over the photograph, light italic display headline, then a two column body pairing a priced treatment menu with a first visit panel and a client line.

Palette: Blush, cream and bronze
Type: Light italic display, wide tracking
Buttons: Hard edged bronze blocks
Imagery: Warm interior and treatment photography

Fictional demonstration concept designed by Launch North. Not client work.

13 · Industrial and direct

Torque Lane

Automotive and mechanical

Steel greys and workshop orange, with a quote strip built straight into the page.

See this concept in detail

Open 7am to 5pm weekdays 07 0000 0000

Torque LaneBook a service

Logbook servicing that keeps your warranty

Quoted before we start, photographed as we go, and nothing replaced without a call.

Rego and make

Service type

Preferred day

Get a price

Logbook service

From $220

Capped price on most makes

Brakes and suspension

From $180

Pads, rotors and full inspection

Tyres and wheel align

From $95

Fitting, balance and alignment

Dark browser with a utility bar for hours and phone. Uppercase display over a scrimmed workshop photograph, a four field service booking strip and a three column capped price grid.

Palette: Steel grey, near black and workshop orange
Type: Uppercase semibold display, tight tracking
Buttons: Square orange blocks
Imagery: Workshop photography under a hard gradient

Fictional demonstration concept designed by Launch North. Not client work.

14 · Bright and quote first

Brightwater Cleaning

Cleaning services

Designed as a phone first quote flow, because cleaning enquiries almost always start there.

See this concept in detail

Brightwater CleaningGet a price

A clean home, every fortnight, same team.

Police checked cleaners, our own supplies, and a checklist you can change any time.

Two minute quote

Bedrooms

Select

Bathrooms

Select

How often

Select

Suburb

Select

See my price

Regular home clean

From $55 per hour

Weekly or fortnightly, same cleaners each visit

Bond and end of lease

Fixed quote

Agency checklist, with a free return if needed

Office and commercial

After hours

Scheduled outside trading, invoiced monthly

Included every visit

Kitchen and bathrooms detailed Floors vacuumed and mopped Beds made and bins out Dusting, mirrors and skirting

Rated by families across the bay, with a satisfaction promise on every clean.

Book my first clean

A wide quote first desktop layout with the phone view beside it. Crisp white with a sky blue accent, a four field quote panel in the hero, priced service cards, a plain inclusions checklist and a rated booking panel.

Palette: White, sky blue and pale grey
Type: Semibold display, compact body
Buttons: Fully rounded pills
Imagery: Bright, sunlit interior photography

Fictional demonstration concept designed by Launch North. Not client work.

15 · Straightforward and warranted

Northline Pest Control

Pest control

Deep green and sand, warranty led, with inspection prices published rather than hidden.

See this concept in detail

Northline PestBook an inspection

Twelve month warranty on general pest

Termite inspections done properly, and reported plainly.

A written report the same day, photographs of anything we find and a treatment quote with no pressure attached.

Timber pest inspection

$320

General pest treatment

$220

Rodent programme

$180

Termite management

Quoted

Same day reports

You get the report before we leave the street, not next week.

Family and pet safe

Products, placement and re entry times explained on the day.

Licensed and insured

Licence numbers, insurance and warranty terms in writing.

Found something in the roof?

Call 07 0000 0000

Rounded browser with a solid green navigation band. Warranty badge above the headline, split hero with a technician photograph, a four column priced service row with rule accents and a plain three column reassurance band.

Palette: Deep green, sand and warm amber
Type: Semibold display, small caps labels
Buttons: Small radius amber blocks
Imagery: Technician on site photography

Fictional demonstration concept designed by Launch North. Not client work.

Custom built

Not a stock layout. Built for your business.

Cheap websites usually mean someone recoloured a theme and typed in your phone number. We work the other way around.

Build my website See design directions

Designed around your business: We start from your services, your customers and the decision they are making, then choose a design direction that suits your industry. Two Launch North websites in different trades should not look related.
Your words, not filler: Copy is written for your business from your brief, in plain Australian English, with your service names, your areas and the way you actually talk to customers.
A production system, not a stock layout: Our streamlined process handles the repetitive build work, which is why custom quality costs $500 instead of $5,000 and takes days instead of months.
A specialist signs it off: Nothing reaches you automatically. A Launch North specialist reviews the design, the writing, the structure and the SEO before you see your private preview.

Industries

Find your kind of business

Every industry sells differently. Choose yours to see the pages, features and search structure we would recommend.

All industries

Electrician working on a switchboard inside a suburban home

Trades and home servicesQuote ready websites built for suburb by suburb local search.Electrical, plumbing, roofing, landscaping, pest control

Two advisors talking across a table in a light modern office

Professional servicesCredible, structured websites for considered buying decisions.Accounting, legal, consulting, finance, engineering

Physiotherapist speaking with a patient in a bright clinic room

Health and wellnessPractitioner profiles, treatment pages and booking ready structure.Physio, dental, psychology, chiro, allied health

Barista pouring coffee behind the timber counter of a warm cafe

Hospitality and foodVisually led websites with menus, functions and easy bookings.Cafes, restaurants, bars, caterers, venues

Agent welcoming buyers to the entry of a modern home

Property and real estateListing friendly layouts with appraisal and enquiry pathways.Agencies, property management, buyers agents, developers

Plumber working under a kitchen sink in a bright home

PlumbersEmergency ready websites for blocked drains, hot water and bathrooms.Blocked drains, hot water, gas, bathrooms, maintenance

Builder reviewing plans in front of a timber framed new home

Builders and constructionProject led websites for new homes, renovations and commercial work.New homes, extensions, renovations, commercial, civil

Finished backyard with stone paving, timber deck and native planting

Landscaping and outdoor servicesPhotography led websites for design, construction and garden care.Landscape design, paving, decking, turf, garden care

Two lawyers seated at a timber table in a law office

Legal servicesCredible practice area pages that turn research into an enquiry.Family, property, wills and estates, commercial, litigation

Dentist and assistant with a smiling patient in a bright surgery

Dental and medicalPractice websites with real availability, fees and new patient pathways.Dental, GP, skin, specialists, imaging

Calm treatment room in a warm modern skin and beauty studio

Beauty and wellnessWarm, visual websites with priced service menus and online bookings.Salons, barbers, skin clinics, nails, day spas

Mechanic inspecting a car on a hoist in a clean workshop

AutomotiveService and repair websites with quoting and booking paths built in.Mechanics, detailing, tyres, panel, dealers

Cleaner finishing a bright, immaculate living room

Cleaning servicesQuote first websites for regular, bond and commercial cleaning.Home cleaning, bond cleans, offices, carpets, windows

Pest control technician inspecting the eaves of a brick home

Pest controlInspection and treatment websites with pricing and warranties upfront.Termites, general pest, rodents, pre purchase inspections

Detailed guides are live for the industries above with a link, and more are being added. If yours is not listed yet, start the brief and tell us about your business. Build my website

Ready when you are

Let’s build a website your business can be proud of.

Start the guided brief in about ten minutes. There is no payment required to begin and you will know what is included before anything is built.

Build my website Discuss a custom project

Different business, different website

Ironbark Electrical

Licensed sparkies who turn up on time.

Kettleworth Plumbing

Plumbing sorted properly, the first time.

What we get called for most

Harbour and Vine

Homes handled with a steady hand.

Currently for sale

An honest appraisal, not an inflated one.

Halloran Advisory

Advice that helps Queensland businesses plan further ahead.

Plain English notes for business owners

Solera

A coastal table, a slower kind of evening.

Thornbury Osteopathy

Care that takes the time to listen.

Care that takes the time to listen.

Aurel Studio

Considered spaces, made to be lived in.

Kestrel Constructions

Fixed price homes, built to the drawings.

Every stage documented

Fernhill Landscapes

A backyard you actually use.

Marrow and Kell

Careful advice, in plain language, before you decide anything.

Bayline Dental

Dentistry without the sales pitch.

Maren Skin Studio

Treatments that suit your skin, not a trend.

Torque Lane

Logbook servicing that keeps your warranty

Brightwater Cleaning

A clean home, every fortnight, same team.

A clean home, every fortnight, same team.

Northline Pest Control

Termite inspections done properly, and reported plainly.

Not a stock layout. Built for your business.

Find your kind of business

Let’s build a website your business can be proud of.

Two ways we can help your business grow.

I need a website

I need marketing