Automotive
Websites that get the booking before the next workshop does
Most automotive searches are practical. Someone wants a logbook service that keeps their warranty, a brake noise looked at, or tyres by Friday. The website that makes booking quick and prices legible gets the job.
Professional websites from $500 AUD, with design, content and SEO included.
What usually holds these businesses back
The problems we see most often
These are the patterns that quietly cost enquiries. Every one of them is a design and structure decision, not a budget problem.
No online booking at all
A phone only workshop loses every enquiry made outside opening hours.
Warranty questions unanswered
Owners of newer cars need to be told plainly that logbook servicing keeps their warranty intact.
Specialisations invisible
If you are strong on European cars, diesel, four wheel drives or fleet, the site should say so clearly.
What we recommend
What a automotive website needs
Included where it suits your business. We confirm the right mix during your guided brief rather than selling you features you will never use.
Service pages by job type
Logbook servicing, brakes, suspension, tyres, air conditioning and diagnostics, each with a page of its own.
Booking and quote request
A short form capturing rego, make, service type and preferred day, so you can quote without three phone calls.
Capped and starting prices
Published starting points for common jobs, which filters out the calls that were only ever about price.
Fleet and business content
A separate pathway for fleet and business accounts if that work suits you.
Industrial and direct
Torque Lane, designed for automotive
Workshops usually suit an industrial, direct direction: steel greys, a strong accent, uppercase headings and a quote strip built into the page. Your build reflects your own workshop, specialisations and brands.
Logbook servicing that keeps your warranty
Quoted before we start, photographed as we go, and nothing replaced without a call.
Logbook service
From $220
Capped price on most makes
Brakes and suspension
From $180
Pads, rotors and full inspection
Tyres and wheel align
From $95
Fitting, balance and alignment
Fictional demonstration concept, not client work.
Getting found
Search structure built for this industry
We build the foundations properly and follow current best practice. Nobody can credibly guarantee rankings, and we will never pretend otherwise.
- Service plus suburb searches
- Make and model specific searches
- Logbook and warranty intent
- Google Business Profile and reviews
More detail on how we approach search is on the SEO and growth page.
Where to start
Most automotive businesses start on Growth
Grow suits most workshops because job type pages plus a booking form are what lift enquiries. Launch is fine for a small workshop with one core service.
Growth
$1,000
AUD, one-off build
For businesses that want to be found and to turn more visitors into enquiries.
Not sure yet? The process explains every step before you commit to anything.
Questions
Automotive questions we hear
Can customers book a specific day?
Yes. The form captures a preferred day and time so you can confirm or offer the next available slot.
Can we show the brands we work on?
Yes. Make and specialisation content helps you get found for the vehicles you prefer to work on.
More general answers are on the FAQs page.
Other industries
Not quite your business?
Ready when you are
Let’s build a website your business can be proud of.
Start the guided brief in about ten minutes. There is no payment required to begin and you will know what is included before anything is built.