Beauty and wellness
Websites that feel like the experience you actually deliver
Beauty and wellness clients decide with feeling first and detail second. The site has to look and feel like your studio, then make the menu, the pricing and the booking effortless on a phone.
Professional websites from $500 AUD, with design, content and SEO included.
What usually holds these businesses back
The problems we see most often
These are the patterns that quietly cost enquiries. Every one of them is a design and structure decision, not a budget problem.
A treatment list with no prices
Clients will not phone to ask what a facial costs. They book somewhere that published it.
Booking buried behind a link
If the booking button is not on every screen, you lose the impulse booking entirely.
Stock imagery that is not your studio
Generic spa photography makes an otherwise lovely studio look like every other one.
What we recommend
What a beauty and wellness website needs
Included where it suits your business. We confirm the right mix during your guided brief rather than selling you features you will never use.
A priced service menu
Every treatment with duration and price, grouped the way clients think, not the way software exports it.
Booking on every screen
Your booking system linked or embedded, reachable from any page without hunting.
Space designed for your photography
Layouts built to show your room, your work and your results at a decent size.
Gift cards and packages
Simple pathways for gift cards, courses of treatment and memberships if you offer them.
Soft editorial
Maren Skin Studio, designed for beauty and wellness
This industry usually suits a soft editorial direction: warm neutrals, generous imagery, light italic display type and a treatment menu set like a printed card. Your build is designed around your own space, brand and treatments.
Skin studio, Redcliffe
Treatments that suit your skin, not a trend.
The menu
Your first visit
A skin consultation, a plan you can afford and honest advice about what will and will not make a difference.
"The first place that talked me out of something I did not need."
Book a consultationFictional demonstration concept, not client work.
Getting found
Search structure built for this industry
We build the foundations properly and follow current best practice. Nobody can credibly guarantee rankings, and we will never pretend otherwise.
- Treatment plus suburb searches
- Salon and studio name searches
- Gift card and package intent
- Instagram and profile alignment
More detail on how we approach search is on the SEO and growth page.
Where to start
Most beauty and wellness businesses start on Launch
Launch is often enough for a single studio with a clear menu. Grow is the better fit once you have several categories of treatment and want to be found for each.
Launch
$500
AUD, one-off build
A complete, professional business website with up to 20 standard pages and solid search foundations.
Not sure yet? The process explains every step before you commit to anything.
Questions
Beauty and wellness questions we hear
Can you use our own photos?
Yes, and we recommend it. If your photography is limited we will tell you honestly what would help most.
Can clients book online?
Yes. We connect the booking system you already use so your calendar stays in one place.
More general answers are on the FAQs page.
Other industries
Not quite your business?
Ready when you are
Let’s build a website your business can be proud of.
Start the guided brief in about ten minutes. There is no payment required to begin and you will know what is included before anything is built.