Case study | Bulk SMS and communications technology

Chatti

A focused SEO campaign that took Chatti from invisible on Google to page one, growing traffic 248% and conversions 132%.

248%

increase in organic traffic

132%

increase in online conversions

4.5s

load time, down from 16.8s

About Chatti

Chatti makes business communication easy with SMS, voice, social, video and chat gateway technology. An Australian bulk SMS gateway provider using some of the best technology in the world, Chatti has sent over 13 billion messages and is quickly becoming recognised as a powerhouse for SMS marketing.

The challenge

Chatti knows most of its business is online. Although the company had plenty of success signing new clients through traditional sales, it needed to secure its presence on Google. The Chatti website had been optimised for sales but was missing key elements that would help it compete in the highly competitive space of SMS marketing. The initial audit found a high demand for Chatti's services online, but the business was nowhere to be found on any digital medium.

What we did

Ran the initial audit and research, then scheduled the first three month SEO strategy
Fixed every website issue before optimising the key landing pages around carefully chosen keyword groups
Saw ranking improvements on Google and Bing almost immediately, then moved focus to user experience and conversion rate optimisation
Simplified the sign up process and removed clutter from each landing page
Optimised site performance, cutting the load time from 16.8 seconds to 4.5 seconds

Our results

Within the first few months of SEO for chatti.com, rankings improved significantly, and within four months the site reached page one for many competitive keywords.

Those ranking improvements drove an organic traffic increase of 248%.

A high level audit of the user experience led to major improvements in how users interacted with the website, headlined by site speed optimisation that brought the load time down from 16.8 seconds to 4.5 seconds. From that work, the online conversion rate increased by 132%.