Case study | Recruitment software

RDB Now

SEO, Google Ads and content marketing working together, growing organic traffic 211% and conversions 86% for a 26 year old software business.

211%

increase in organic traffic

86%

increase in online conversions

About RDB Now

RDB Now is a recruitment software company providing a next generation candidate management system. As one of the fastest growing products in its category, RDB has become a leading provider of recruitment software for agencies and organisations of all sizes.

The challenge

As a cloud based service, most of RDB Now's potential clients were searching online, so the majority of new business needed to come through digital channels. The previous website performed poorly and carried a long list of technical errors, all of which held back the business's online presence. An audit showed RDB Now was competing in a highly competitive market with a huge upside available through the right execution of digital marketing.

What we did

Planned and scheduled the first three month strategy after the initial research and audit
Redesigned the website and fixed every technical SEO error
Optimised the major landing pages around strategically chosen search terms, with ranking improvements landing almost instantly
Combined SEO, Google Ads and content marketing in one focused campaign
Prioritised user experience and conversion rate optimisation as traffic grew

Our results

There were substantial ranking improvements over the first three months of the campaign, with search visibility improving significantly.

Within five months the campaign had reached page one for some of the most competitive search terms in the industry, lifting organic traffic by 211%.

A high level user experience audit then guided further adjustments to how visitors interact with the site, and online conversions increased by 86%.

Services

SEOGoogle AdsContent marketingWebsite redesign

View the full RDB Now case study

Since engaging Launch North in early 2021, Chris and his team have redesigned the way that we approach marketing and vastly improved our web presence as a recruitment software provider of 26 years. Their ability to understand what I was trying to achieve, having not really spent very much time on marketing before, was more than I could possibly have imagined.

My company now has a much more professional and fit for purpose presence in our own industry. Our web rankings have improved to the point that on some of the best searches for my industry keywords we are already on page 1 of Google (from page 9 and higher), and many people have complimented me on the new fresh image that we are trying to put across, including our new website.

I am working with Launch North on improving our social media presence and their ability to come up with amazing content for blogs and posts has been truly outstanding. I am able to contact them at almost any time and on a couple of occasions I have had need of them last minute with projects and they have always come through for me. I would highly recommend to anyone.